After 30 years, we determined it was time to refresh our look. Our brand was comfortable and familiar, but it no longer reflected the organisation we are or want to be moving forward.
We engaged a specialist firm – Giant Media – to reinvent our brand. They created a brand designed to communicate trust, health, happiness and wellbeing – all the things we strive to deliver to our consumers and our community. Our brand has coastal vibes to align with us being purely local. The brand is deliberately understated in some areas and playful in others – just like us! It is fresh, it is modern and better reflects who we are.
